AT&T has just announced a new perk for those on the Unlimited Choice plan. Users now get DIRECTV NOW included for $70/month. The company is offering up their 60 channel 'Live a Little' plan, which is priced at $35/month normally, for basically $10 for Unlimited Choice users. Now those that are on Unlimited Plus, you still get a $25 credit each month which can be used for DIRECTV NOW, or DIRECTV and U-verse entertainment.
Those with Unlimited Choice do technically get the $25 credit, but it only works with DIRECTV NOW, and not its other services. That's the main difference here, apart from it being actually available now for these customers. The 'Live a Little' plan from DIRECTV NOW offers 60 of the most popular channels, streaming live TV 24/7, which can be played on your TV through Chromecast (Android only), Roku, Apple TV or the Amazon Fire TV platform. Additionally, you can watch it on your smartphone through the DIRECTV NOW app. There are also over 100,000 on-demand titles available - between movies and TV shows. Users do have the option to upgrade to a different plan if they want to do so, but this is the base plan that gets you in the door.
With Unlimited Choice, video is being throttled at 480p, so that means you likely won't notice a difference when streaming DIRECTV NOW, since most networks are still broadcasting in 480p with very few of them making the jump to 720p already. Additionally, this plan throttles speeds at just 3Mbps, which is why it is cheaper than the Unlimited Plus plan that AT&T also offers up. If you'd rather not get throttled at all, it'll be worth paying a bit extra each month to get the Unlimited Plus plan from AT&T. Users are able to quickly switch between the two if need be. AT&T is making its unlimited plans a bit more enticing for those that might be on other networks and thinking about switching, since they are the only ones (other than Comcast) that are bundling TV along with wireless. That is something that will continue to happen with more providers, though.