Amazon has confirmed the launch of a new Amazon Prime discount for those reliant on government assistance programs. Amazon's Prime service has certainly proven its popularity over the years, but due to its $10.99 per month price tag, it's not necessarily the most viable option for people who rely on government assistance to survive. Amazon is hoping to change this, though, by offering these consumers a 45 percent discount, allowing them to purchase an Amazon Prime membership for just $5.99 per month.
Now, in order to qualify for the new discount, consumers must have a valid Electronic Benefits Transfer card or EBT for short. Customers who do decide to take advantage of the discount will have to re-register each year but are only allowed to do this for up to four years. After this date, shoppers will be forced to pay the full price, though there are no drawbacks when it comes to comparing the discount Prime to the standard price service. The fact that Amazon is now offering customers on a lower-income the chance to have access to the service shows how serious they are when it comes to growth in that segment of consumers. After all, the discount comes just months after the online retailer announced it would start accepting food stamps in exchange for groceries purchased on the site starting summer.
Although the only way to qualify for the discount is having an EBT card, the online giant has confirmed that it is looking into new ways to make the program available to others in the near future. The new discount is certain to attract customers who could previously not quite afford the service, though it'll be interesting to see just how popular the new offer becomes. Until now most of Prime's growth has been fueled by higher-income shoppers, so the fact that Amazon wants to change this show that it no longer wants it to be seen as a luxury service. $5.99 per month may still seem like a lot for people on government assistance, but considering the savings that can be made through the service, paying the fee each month may well be worthwhile in the long run. Finally, as with the non-discount Prime service, customers who qualify for the offer will be given a 30-day free trial.