ZenFone 4 Max 'ZC554KL' Listed And Delisted By ASUS

ASUS ZenFone 3 Deluxe AH 2

The ZenFone 4 Max bearing the model number ZC554KL was listed on the official support pages of ASUS on Friday, though the Taipei, Taiwan-based consumer electronics manufacturer delisted the device only hours after accidentally revealing its existence. In light of the company’s previous naming conventions, the model number of the handset indicates that this variant of the ZenFone 4 Max will ship with a 5.5-inch display panel and one of Qualcomm’s Snapdragon-branded chips that will be compatible with 4G LTE networks. The chip itself will likely be either the Snapdragon 625 or the Snapdragon 660 that the San Diego-based semiconductor manufacturer is scheduled to announce on Tuesday, May 9.

Another mysterious ASUS-made device was listed by popular mobile benchmarking tool GFXBench on Friday, and the basic specs of the “ASUS X00ID” seemingly correspond to the ZenFone 4 Max. According to yesterday’s listing, the Taiwanese tech giant will launch an Android-powered smartphone boasting a 5.5-inch screen with a resolution of 1280 by 720 pixels and powered by a Qualcomm Snapdragon system-on-chip (SoC) with eight cores clocked at up to 1.4GHz. While the model numbers of the two devices indicate that they aren’t one and the same, benchmark listings can easily be fooled, especially in terms of device names and model numbers. In any case, it seems that the ZenFone 4 Max will be at least a small upgrade over its predecessors, and the Taiwanese consumer electronics manufacturer will likely opt to release at least several variants of this particular device.

Recent rumors indicated that the ASUS ZenFone 4 lineup will be unveiled this month, which may imply that the upcoming smartphones will be announced at Computex Taipei 2017 that’s scheduled to start on May 30. The company’s ZenFone family is traditionally updated on an annual basis with a broad range of new devices, and the ZC554KL model that was now accidentally listed and quickly delisted by ASUS almost certainly isn’t the top-tier member of the upcoming lineup, though it remains to be seen how will it compare with its siblings. Given the steadily increasing number of rumors regarding the ZenFone 4 family, an update on the availability of upcoming ASUS-made devices may follow soon.