The Xiaomi Redmi 3S series reached a record-breaking milestone of four million sales in India, the local branch of the Chinese consumer electronics manufacturer announced on Saturday. It's understood that the figure includes the sales of the Redmi 3S, Redmi 3S Prime, and the Redmi 3S Plus, as the firm boasted about reaching the four-million mark within nine months of the first Redmi 3S devices hitting the market. The achievement signals that Xiaomi's affordable smartphone lineup was the best-selling one that was ever released online in the South Asian country, at least in the context of digital sales in the first nine months on the market.
The Redmi 3S and the Redmi 3S Prime were launched in India last August, priced at 6,999 rupees, i.e. $109, while the Redmi 3S Plus debuted two months later with a price tag of around $143. All three devices have seemingly been received in a rather positive manner and have sold one million units in their first three months on the market, though their performance has obviously improved since then, presumably due to numerous discounts and promotions. According to recent reports, the Redmi 3S and the Redmi 3S Prime are still difficult to obtain in India, with Xiaomi and Flipkart selling out new stock as soon as it becomes available.
Devices that offer high value for money have traditionally performed well in India, and the Redmi 3S and Redmi 3S Prime fall into that handset category. Both smartphones feature 5-inch display panels with a resolution of 1280 by 720 pixels and are powered by Qualcomm's Snapdragon 430 system-on-chip. The main difference between the two is their memory configuration, as the Redmi 3S features 2GB of RAM and 16GB of internal storage, while the Redmi 3S Prime boasts 3GB of RAM and 32GB of storage space. According to recent estimates, Xiaomi is currently the second largest smartphone vendor in India after Samsung, and the company's recent growth in the South Asian country has primarily been prompted by its focus on online sales and the aforementioned product strategy that's aimed at affordable and reliable devices. While it remains to be seen whether the Chinese tech giant can maintain its current performance in India, an update on its efforts to do so will likely follow later this year.