Twitter's co-founder Biz Stone on Tuesday said that he's set to rejoin the San Francisco, California-based social media giant after departing from the company in mid-2011. In a Medium post announcing his return to Twitter, Stone stated that the firm's Chief Executive Officer Jack Dorsey personally invited him back, without revealing many details on the exact role that he intends to assume at the company he and Dorsey established in 2006 alongside Noah Glass and Evan Williams. According to Stone, he'll help "guide" the corporate culture of the social media giant as that's the area where he could be most impactful, at least according to Dorsey and Twitter Chief Marketing Officer Leslie Berland. Stone's duties will also include "being Biz Stone," the famous entrepreneur revealed.
It's currently unclear when Stone will be officially rejoining Twitter, though the wording of his Tuesday announcement suggests that he's set to assume his duties soon, presumably in the coming weeks. Stone sold his community-driven advice hub Jelly to Pinterest back in March, when he announced that the social media company that bought his startup hired him as a Special Advisor. While the position wasn't a full-time job, the 43-year-old implied he'll be leaving Pinterest due to his new Twitter gig. Stone worked at Twitter for almost six years before leaving the company in June 2011 and admitted he was happy to hear that Dorsey returned to head Twitter in 2015, seven years after he last served as Twitter's CEO. The company's top executive reportedly asked Stone to rejoin the company in front of a group of employees, which Twitter's co-founder described as an emotional moment and a proposition that he couldn't refuse.
Twitter has been going through an identity crisis of sorts in recent years as the company stopped recording startup-like growth and its revenue started stagnating and even declining in the first quarter of 2017. Video content is the latest focus of the San Francisco-based social media platform that's currently trying to differentiate itself from other community-driven online services, and while it remains to be seen whether Stone's attempts to guide the company culture will have a profound impact on Twitter's operations, an update on his activities at the firm will likely follow soon.