Now that all of the wireless carriers have announced their results for the first quarter of the year (for Sprint, it was their fourth fiscal quarter), it's time to see which carrier did the best, and how they all stacked up. As we already know, T-Mobile did add the most in the postpaid smartphone category, taking basically all of the growth in that category. But with wireless carriers these days, there are other ways of adding customers, and surprisingly, AT&T added the most customers or lines, in the quarter.
AT&T add 2.08 million in the quarter. That's ahead of T-Mobile who had net adds of 1.14 million, Verizon with 270,000, and Sprint with 185,000.US Cellular, just for kicks, lost around 35,000 in the quarter. Verizon kept their churn rate down in the quarter, coming in at 1.35%, with AT&T close behind at 1.43%, followed by T-Mobile at 2.35% and Sprint at 2.64%. Verizon still leads the way in service revenue, doubling T-Mobile service revenue. Coming in at $15.8 billion for Verizon, $14.5 billion for AT&T, $7.3 billion for T-Mobile and $5.5 billion for Sprint. Surprisingly enough, ARPU is pretty similar across the board, except for AT&T who has an ARPU of $50.26, well above everyone else.
After this quarter, everyone stayed in their positions, with Verizon as the largest carrier with 146 million connections. AT&T comes in second with 134 million, T-Mobile at 72 million and Sprint at 58 million. US Cellular, for those wondering, is just a hair under 5 million connections. So not many surprises, and the mobile landscape really didn't change a whole lot after this quarter, but it's clear that T-Mobile is beginning to catch up to Verizon and AT&T. Now of course those two have nothing to worry about in the near future, since Verizon is still twice the size of T-Mobile, but they are gaining on them. Meanwhile Sprint is still working to actually add customers. When it comes to Verizon and AT&T, they have begun looking past phones and finding other ways to bring in customers and add more lines to existing customers to bring in more revenue. Whether that's by cars, tablets, or something else. Seeing as phones have plateaued now, and people aren't upgrading as often.