Survey Shows Consumer Trends on Smart Home Devices

May 19, 2017 - Written By Mark Real

A recent ReportLinker online survey highlighted the latest consumer trends regarding smart home devices in the United States. In addition to smart devices, the survey also observed trends regarding home automation systems and voice assistants. Among the respondents reached during the survey, all of them own at least one smart home device, with an average homeowner owning more than 3 smart devices. To be more specific, half of the respondents own only one to two smart home devices, while 26 percent own more than five smart devices.

Despite the widespread use of smart home devices, many homeowners do not own automation solutions. Connected appliances are by far the most widely used automation solution with 20 percent of the surveyed homeowners owning the said device. Meanwhile, smart thermostats, smart security systems, and smart lighting solutions are used by at least one-tenth of the survey respondents. However, many Americans still are reluctant to purchase automation devices as 59 percent of homeowners do not own any automation solution. The main reasons why many Americans are reluctant to install automation devices are costs related to the device installation and operation, and privacy. Even for those who own smart home solutions, almost a third of homeowners also consider privacy concerns as the biggest drawback. People who own automation devices also think that the devices are quite expensive compared to the value that they bring to the household. However, owners of smart home solutions feel that some of the major benefits like ease of use, improved energy efficiency, and increased resale value, are more than enough to compensate for the drawbacks.

The survey also looked into consumer trends related to voice-enabled speakers. 34 percent of the respondents own voice-enabled speakers, with Amazon Echo in the lead with 47 percent of the respondents owning the device. Google Home is not far behind at 44 percent, just three points behind the Echo. Despite the proliferation of voice-enabled speakers, only nine percent of homeowners actually use these smart home hubs to control smart home devices. Applications installed in smartphones still is the preferred way of interacting with smart home devices, with 48 percent of the respondents managing their solutions this way. For the occasions that voice-enabled speakers are used, a majority of homeowners use the devices to play music or videos. Other primary uses for voice-enabled speakers include learning more about the weather and getting the latest news.