Study: Customers Trust Telus More Than Rogers & Bell

Telus has beaten Bell, Rogers, and other telecommunications companies in Canada on a most trusted brand list published by the University of Victoria. The annual Gustavson Brand Trust Index (GBTI) report indicates that although Telus was the most trusted telecom company, it was still only 207th on the list overall. However, that was up from its 230th spot in last year’s report. By comparison, Rogers took the 290th spot on the list (down from 272nd in 2016), just ahead of Bell sitting at 291 (275th in 2016). Other Canadian telecom names that made it on the list higher than Bell and Rogers were Koodo (226th), Virgin (231st), Fido (259th), and Wind Mobile (265th). Coincidentally, last month a study focusing on Canadian wireless companies and in particular customer care services put Virgin Mobile at the top of the list and Telus placed fourth. Bell and Rogers received the lowest marks putting the companies in eighth and ninth places, respectively.

The GBTI is based on feedback from 6590 Canadian consumers who judge companies on various aspects such as values, customer relations, and product performance, and also on how highly they would recommend companies to others. The report gathers opinions on 294 corporate and product brands that cover all sorts of classifications including retail, electronics, financial services, and telecoms. Of the whole list, the number one spot was taken by Mountain Equipment Co-op (MEC), with the Canadian Automobile Association (CAA) being second, and Costco coming in third.

Tech and electronics companies on the GBTI report included Apple (16th), Google (20th), Sony (32nd), Microsoft (8th), LG Electronics (112th), and Samsung Electronics (219th). While Apple, Google, and Microsoft all improved on their placing from last year, Sony, LG, and Samsung Electronics all dropped down the list. Samsung declined in a particularly significant manner, likely due to the Galaxy Note 7 controversy that led to the discontinuation of the device last year. The full GBTI report can be seen by following the source link beneath this writing. In other recent news regarding Telus, the company just started migrating 100,000 customers from Bell MTS and is expected to complete that process in the coming months.

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Debra Turner

Staff Writer
I love gadgets and writing about gadgets, and am particularly interested in new Android developments (of course)! When I'm not working I enjoy spending time with family and friends, movies, TV, and reading.
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