Snapchat has become the latest hot social media network, and it's actually one that Facebook has taken its features and put in every single app that they own (Instagram, Facebook, Facebook Messenger and even WhatsApp). But today, the company made a rather drastic change to sharing photos and videos inside Snapchat. Prior to this change, you had up to 10 seconds to enjoy a photo or video that was sent to you. But today, users can opt to allow the recipient to enjoy the Snap for as long as they want. However, the user won't be able to see it, then exit out and go back in. Instead, once the recipient exits out of the Snap, it'll delete as usual.
There's also another feature coming to Snapchat, which is the ability to loop videos. And this plays into the Limitless Snaps feature. Basically, the user can decide to have the video loop until the recipient is ready to close the video. So whether they want to watch it once, or over and over, they can now do so within Snapchat. It's almost like what Vine was all about, but not quite. It's a rather interesting feature and a pretty big change for Snapchat's platform, and it's going to be interesting to see how users adopt to these changes.
Snap, Snapchat's parent company, is getting ready to announce their first ever earnings since going public. Many analysts are stating that the earnings are going to be a bit lower than many had expected, and that's par the course for new tech companies. Facebook and Twitter both underperformed in their first ever quarter after going public. This update should help them perform even better in the second quarter. Although they still do have the same amount of teenage users as Facebook, a company who is about 8 times as large, which is pretty impressive. Especially considering that is the age group that most companies are targeting and hoping to get a piece of. These new features, the Limitless Snap and Loop tools are rolling out today, and should be available to everyone in the coming weeks.