OPPO is looking to imitate the strategy of its competitors in the Indian smartphone market and invest in mobile internet startups, recent reports indicate. By investing in such companies, the tech giant aims to integrate new services and applications into its mobile ecosystem, a move that would help the firm differentiate its offerings in an increasingly crowded and competitive market in India. This strategy is already being used, to varying degrees of success, by companies like Xiaomi and Micromax. If everything goes well, the integrated services and applications could lead to new smartphones with localized content and feature sets that will specifically cater to Indians.
OPPO recently made substantial gains in India, which is the second largest smartphone market in the world. Growing market share in India will surely benefit the manufacturer’s bottom line as smartphone sales in the country have seen remarkable growth in recent years. At this point, OPPO is the fourth largest smartphone vendor in India but the company previously said it’s aiming to keep growing in the future. In order to accomplish that goal, OPPO will have to topple Samsung which currently holds the number one position in India, and snatch market share from both local device sellers and other global brands. The company will also need to overtake Xiaomi and Vivo, currently the second and third largest smartphone vendors in the country.
In recent months, OPPO employed an aggressive marketing strategy to increase its brand awareness in India, as noted by a number of industry watchers. OPPO also offered high commissions to retail outlets not only to sell its smartphones but also place its devices in areas of high visibility within their store. Aside from its extensive marketing campaign, OPPO also looked into what features consumers prioritize when deciding on their next smartphone and found that potential buyers consider camera features, battery life, and hardware design as some of the most important characteristics of contemporary handsets. This likely influenced the Chinese smartphone manufacturer to include high-quality front-facing cameras into its devices and brand them as selfie-centered phones. An update on the company’s operations is expected to follow later this year.