Niantic increased Pokemon GO's creature spawn rates in rural areas, numerous players of the popular augmented reality (AR) game are reporting, claiming that the rate at which they're encountering creatures in non-urban territories is now up to 15-percent higher. All reports of increased spawn rates that have emerged so far originated from the United States, so it's currently unclear whether the change was introduced on a global level or whether Niantic is simply testing revised spawn rates in certain parts of the U.S. The latter scenario isn't unlikely seeing how the San Francisco-based mobile game developer often experimented with features and changes in Pokemon GO in its home country, though the company has yet to make any official comments on the matter.
The developer behind Pokemon GO promised to increase spawn rates to help players in rural areas in late 2016, though that change hasn't been announced to date. Regardless, it seems that the company started experimenting with spawn rates in some parts of the U.S. through a server-side switch seeing how Pokemon GO didn't receive a client-side update since early April. On a related note, the studio will likely debut a new build of the game in the near future given how it's traditionally been releasing new versions of the game on the Google Play Store on at least a monthly basis ever since launching Pokemon GO last July.
Apart from reports of increased spawn rates, Pokemon GO players have recently started reporting that the Japanese division of McDonald's signed a new sponsorship deal with Niantic that turned all McDonald's restaurants in the Far Eastern country into Lure Modules. The so-called "Lure Module Celebration Event" will last for a week, though it's currently unclear whether the partnership between McDonald's Japan and Niantic will lead to some more benefits for players in the future. The California mobile game developer has recently been hard at work developing new content for Pokemon GO in an effort to maintain the game's momentum by attracting new users while simultaneously keeping the existing player base engaged. The company's CEO previously confirmed that Pokemon GO is scheduled to receive several major content updates over the course of this year, so more details on the game will likely be available shortly.