Google has released two new updates to help its AdSense partners understand and manage policy violations in its AdSense network. The first update is the introduction of the so-called "Policy Center" which has been developed by Google to make it easier for content creators to know what violations have been committed. The Policy Center provides publishers with a single hub from which they can access important information regarding incurred violations, making the entire process more transparent. In addition, the Policy Center contains instructions that aim to help publishers quickly resolve any issues related to their websites. Google is claiming that it had tested this feature with thousands of publishers, with the search giant gathering suggestions and opinions from its partners to further improve the Policy Center.
When some content hosted by a website violates policies set by Google's AdSense, Google often removes advertisements from the entire website, effectively removing a major revenue source for its owner. However, Google intends to change this with page-level policy actions. The page-level policy actions will attempt to remove advertisements only on a page that violates AdSense policies rather than the entire website. By enforcing policies on a single page that violates regulations, Google can compensate the website's content that abides by its rules and only sanction parts of the platform that don't. In case a website repeatedly violates the company's policies, Google may enforce conventional site-level page actions and even issue a complete ban from using AdSense. Google's actions against the offending website will ultimately depend on the severity and frequency of its violations, the Alphabet-owned company said.
AdSense is created by Google to automatically serve advertisements not only to websites but also to YouTube channels. It is an important revenue source for both Google and its publishers, with the search giant claiming it has paid more than $11 billion dollars to content creators enrolled in its network last year. As it aims to protect its revenue source against the growing use of ad blockers, Google enforces its policies to ensure that consumers are not exposed to bad experiences not only due to questionable content but also because of a deluge of on-screen ads. This new update can ultimately benefit publishers in the long run as they will spend less time resolving issues and more time creating content, the Mountain View-based firm believes.