The BlackBerry PRIV was pulled from the company’s online shop and it currently cannot be ordered directly from the Canadian tech giant in most parts of the world, while the firm’s DTEK lineup is presently available at significant discounts. It’s unclear when BlackBerry delisted its 2015 Android smartphone, though the latest turn of events indicates that the device may have been discontinued by the company that recently closed its hardware division and thus started transitioning away from in-house consumer electronics. While the BlackBerry PRIV isn’t featured on the United States and Canadian variants of the company’s digital marketplace, the handset is still available for purchase from the United Kingdom, meaning that the smartphone may simply be out of stock in North America, though the Waterloo-based firm has yet to make an official comment on the matter. Protective cases for the BlackBerry PRIV are still available for purchase directly from the firm in all parts of the world, but that doesn’t mean much.
The Shop BlackBerry marketplace recently launched its latest sale that saw some price drops of the BlackBerry DTEK 50 and the DTEK 60. The DTEK 50 is currently available for purchase for $299 CAD, a 30-percent discount of its original $429 CAD price, while the DTEK 60 now sports a slightly discounted price tag of $612 CAD, down from $650 CAD. Likewise, all of the company’s accessories are available at 50-percent off for a limited period, though it’s still unclear whether the so-called “May Sale” will last throughout this month or if it will end at an earlier date.
While the Canadian tech company recently decided to stop making first-party smartphones, the firm is still looking to provide consumers with BlackBerry handsets by licensing its brand to other manufacturers like TCL. The latter just launched the BlackBerry KEYone, an Android Nougat-powered device with a 4.5-inch 1080×1620 screen and a physical keyboard that’s aimed at enterprise users and consumers on the lookout for a durable and compact device with solid battery life. While it remains to be seen whether BlackBerry ever decides to give first-party consumer electronics another go, its recent efforts to refocus on enterprise security and software solutions indicate that may not be the case.