Xiaomi's Mi Fan Festival Becomes A Global Event

Xiaomi has just released some exciting news, the company is, for the first time ever, celebrating their birthday on a global scale. Sounds confusing? Well, everything will become way clearer soon enough, read on. Some of you are probably familiar with the term ‘Mi Fan Festival’, which is a name for the company’s birthday festivities and a huge sale that the company is throwing on a yearly basis in order to celebrate their birthday. These discounts were usually offered only in China, but that’s not the case any longer, the company has just announced that the festivities have already started, and for the first time ever, discounts will be available in a total of 18 global markets outside of mainland China.

Xiaomi says that this is their way to repay to their fans (Mi Fans), as they appreciate their supports. Mi Fan Festival has been expanded to cover the following markets (in no particular order): US, Indonesia, Russia, Vietnam, Mexico United Arab Emirates (UAE), Poland, Ukraine, Kazakhstan, Bangladesh, Pakistan, Nepal, Saudi Arabia, Egypt and Greece, while consumers in India, Taiwan and Hong Kong will also be a part of the festivities. Xiaomi is giving away over $1.5 million worth of coupons and gifts this year, and they cover all sorts of gadgets, ranging from power banks and headphones, all the way to smartphones and smartphone accessories. If you live in one of the aforementioned markets, you have a chance to get your hands on some gifts / coupons by playing a game called ‘Tap Mi’, in which you need to tap some fast moving tiles according to the song that is selected for you.

Now, as far as the US is concerned, Xiaomi is giving away some free gifts including the Mi Box, company’s 4K Ultra HD streaming media player powered by Android TV, while you’ll get free express shipping for orders over $99, which means that your new product will reach you within two working days. Xiaomi also said that they’re opening the US Xiaomi Facebook page as well, which you can visit over at www.facebook.com/XiaomiUSA, if you want. Xiaomi India is hosting Mi Fan Festival on Mi.com starting April 6, and the company will offer plenty of products as part of it. The company will start selling the Redmi 4A in Rose Gold (2GB RAM + 16GB storage), while plenty of other products will be offered as well.

Xiaomi’s Mi Fan Festival lasted for over 7 days in China last year, and it brought a total revenue of 1.87 billion Yuan ($289 million) for the company, that was a record-breaking Mi Fan Festival for Xiaomi. The company’s Mi Fan Festival in China will kick off on April 6 this year, and will run through April 9. The company will offer products, coupons and gifts both through online and offline channels, and a ton of products will be available, so stay tuned to the company’s official website.

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