Approximately 260,000 models of the Galaxy S8 and the Galaxy S8 Plus have been registered in South Korea on Wednesday, April 19, Samsung Electronics revealed in a statement provided to the Yonhap News Agency. The company's new pair of Android flagships won't officially launch worldwide until Friday, but consumers who pre-ordered either device have now started receiving their new handsets in a number of countries, including the United States, Canada, and South Korea. As the aforementioned figure only refers to the number of activations in Samsung's home country, the actual number of people who are already using the Galaxy S8 and the Galaxy S8 Plus is presumed to be significantly higher.
Even so, South Korea has once again proven to be one of Samsung's most loyal markets, as the Galaxy S8 and the Galaxy S8 Plus surpassed one million pre-orders in the country just yesterday, thus almost doubling the pre-order record of 550,000 units that was set last year by the Galaxy S7 and the Galaxy S7 Edge. Industry watchers believe the increased demand for Samsung's new pair of flagships was partially caused by the fact that the company discontinued the Galaxy Note 7 half a year ago, thus leaving many loyal customers without a new Galaxy device, though the company's increased promotional efforts are also believed to have influenced the strong initial performance of the Galaxy S8 and the Galaxy S8 Plus.
The aforementioned figure of device activations also marks the new in-house record for the company that was previously held by the Galaxy Note 7, as over 150,000 units of Samsung's discontinued phablet were registered in South Korea on launch day last September. As wireless carriers in the country have only now started shipping pre-orders, the number of registrations might even surpass half a million until the devices officially launch on Friday, April 21, analysts believe. Regardless of whether that prediction holds true, both the Galaxy S8 and the Galaxy S8 Plus are said to become massive commercial hits that will help Samsung's mobile division recoup all of the losses it incurred following the Galaxy Note 7 debacle. While competitors like LG and Huawei have already launched attractive high-end handsets this year, Samsung's new flagship duo is still expected to outsell its Android competition by a significant margin, industry watchers believe.