LeEco has announced that they are officially scrapping their EcoPass service, a content delivery and premium LeEco ownership experience that was supposed to see a full launch in the United States some time this spring. The service was supposed to not only include a large amount of streaming and media content, but also give customers 10 gigabytes of free cloud storage and put them on a VIP list for promotions and customer service. EcoPass was going to be offered to LeEco customers for free at first, with a three month free trial coming with the purchase of a qualifying handset or TV. Instead, LeEco has opted to simply give customers three months of DIRECTV NOW with new purchases, claiming that this arrangement is a "greater value" for customers.
EcoPass was subject to a small, quiet beta launch. Presumably, the program simply did not generate the sort of response that LeEco was looking for from customers. The service was targeted at the US, however, so it's entirely possible that recent troubles in the territory may have been at least partially responsible. LeEco's US launch was meant to be a grand entrance to one of the world's biggest tech scenes. Instead of bursting onto the scene in grand fashion with their clout carrying over from their homeland of China, LeEco ran into a number of issues in the US. These issues have thus far culminated in a low number of US retail partners, and an apparently failed purchase deal with US TV outfit Vizio.
LeEco, back when they were known as LeTV, started out streaming content, and eventually branched out into hardware. Their hardware, unlike international competitors such as Amazon, was not meant to serve purely as a window to their content. LeTV phones were generally a high-quality affair that could call the purchase of a rival flagship into serious question, just like modern LeEco phones. The same could be said of their TVs. They found great success in China and quickly became a darling of the online tech scene not long before their name change. While things are rocky for them in the US, they're still doing quite well at home and elsewhere.