Huawei Canada has scored a 2-year Hockey Central deal with Rogers in a new brand campaign to help promote both Rogers and the Huawei P10 and P10 Plus, both of which will be available on Rogers with the P10 Plus being exclusive to Rogers in Canada when the phones launch within the region. Huawei nor Rogers have disclosed the financial terms of the deal but the partnership includes Huawei being a presenter of Hockey Central's pre-game shows. The pre-game shows will be broadcast via Sportsnet and will being in the near future though no dates or times were announced.
This partnership is Huawei's latest effort to expand their reach to new consumers and a big effort in helping them grow their brand presence in the Canadian market, as Huawei Canada Consumer's President Felix Li notes that they're excited about the deal and that it's a big opportunity for Huawei to move forward in the country. Whether or not the deal includes anything other than Huawei being a pre-game show presenter is unclear, but it wouldn't be a huge shock to see Hockey Central games have some sort of advertisement or promotion for the new Huawei P10 and P10 Plus as they're due to hit the Canadian market soon.
In addition to building out their brand in Canada, Huawei has also made efforts in expanding their reach in the U.S. recently with a launch of one of their other flagship devices in the country, having announced that the U.S. would see a launch of the Mate 9 with the included capability of Amazon's Alexa software. Between the rollout of the Mate 9 in the U.S. and the P10 and P10 Plus in Canada, Huawei is making every effort it seems to expand their customer base in the North American market. Although the P10 and P10 Plus won't be available in the U.S. officially, the device will be available a number of other global regions like the UK on Vodafone, as well as on numerous carriers in Europe. Huawei officially announced the P10 and the P10 Plus back at the end of February of 2017 during Mobile World Congress.