Google removed the "Free App Of The Week" tab from the Google Play Store that was recently launched in the United States and several other countries, numerous users have confirmed, as reported by Phone Arena. The self-explanatory section was introduced by the Alphabet-owned company in late March and was said to be a part of a pilot test that Google was running, with industry sources claiming that the feature will be in testing for four weeks. The latter claim was seemingly inaccurate seeing how Google now scrapped the feature after just over three weeks of testing.
While the Mountain View-based tech giant made no particular announcements on the matter and has simply removed the tab at some point in the last 24 hours, that's in line with how the company launched the functionality in the first place. It's currently unclear whether the Free App Of The Week will return to the Google Play Store in the future, though the fact that it was pulled before its trial period was supposed to end likely isn't a good sign. During the short testing phase that now came to an end, the Free App Of The Week section allowed owners of Android devices to download and play Card Wars – Adventure Time and Chameleon Run free of charge. While neither game is free anymore, users who downloaded them during the promotional period are able to keep them. The Free App Of The Week functionality was reportedly live in the United States and parts of Europe during the aforementioned period, but as of today, the section is down in all of the markets in which it was previously available.
While Google apparently shortened the testing period of the feature, the Internet giant might still relaunch the program at some point in the future. Even if it doesn't, the Google Play Store itself will certainly be updated with additional functionalities over the course of this year seeing how the most popular digital marketplace for Android apps on the planet is one of Google's flagship products that the company is always evolving. More information on the matter should be revealed shortly, possibly during the upcoming Google I/o 2017 conference that's starting in just under a month.