Google and online music broadcasting platform Boiler Room on Friday launched "VR dancefloors: Techno in Berlin," a virtual reality experience designed for the Google Pixel, Pixel XL, and other Android smartphones compatible with the Daydream platform. The new VR product created by the Mountain View-based tech giant was designed as a way to experience Berlin's club scene from the comfort of one's home. The experience entails a number of different music genres played by FJAAK, a well-known dance and electronic music group from Berlin, Google revealed. Two previews of the VR dancefloors: Techno in Berlin experience can be seen below. The product is available for viewing on Daydream-enabled devices through the Inception: VR Videos Android app that started rolling out on the Google Play Store earlier this week and is now available for download worldwide. Those interested in experiencing the first product of collaboration between Google and Boiler Room can download the Inception: VR Videos app by following the Google Play Store link below.
Ibtisam Omer, Culture Marketing Strategist at Google Germany yesterday took to the company's official blog to explain how VR can be an effective way of experiencing popular culture, adding that VR dancefloors: Techno in Berlin not only aims to accomplish that goal but is also meant to be the start of "an entirely new cultural moment." The latest Google-made VR experience is approximately 15 minutes long and can be accessed free of charge regardless of where in the world you're located. VR dancefloors: Techno in Berlin is not only aimed at promoting Boiler Room's music but is also meant to serve as yet another high-quality advertisement for the Daydream platform and VR technology in general.
The Alphabet-owned tech giant has recently been hard at work producing and releasing new VR content with the goal of popularizing this emerging technology that has yet to gain mainstream traction. Aside from the newly launched experience outlined above, the company also debuted its very first Google Immerse VR episode and a variety of other 360-degree content that's available on YouTube and the Google Play Store. Given recent developments, Google will likely introduce more similar VR experiences in the coming months.