Google Android App Updated With 'Style Ideas' Feature

Google Search Widget AH 1

The Google app for Android devices and Google Image Search for mobile web browsers now boast Style Ideas, a new feature with a self-explanatory name that started rolling out earlier this week, the Mountain View-based tech giant announced on Thursday. Julia Enthoven, Associate Product Manager at Google, said the newly added functionality is meant to help users search for their “style IQ,” i.e. assist them in coming up with all kinds of fashion ideas. The feature itself triggers automatically whenever you’re searching for images of fashion products using Google Image Search in the company’s Android app or through a dedicated mobile web browser. In that scenario, the search engine will bring up a grid filled with lifestyle images featuring products you’re currently inquiring about in an effort to present you with a list of ideas regarding how those products can be worn.

The feature doesn’t only trigger for fashion products and should work with many different types of clothing, including that aimed at active people who are on the lookout for new workout gear. Alongside the newly added Style Ideas grid, Google is also rolling out an update for its “similar items” Search Carousel that will now be expanded when users search for clothing. The goal of this feature is to provide users with a more efficient way to discover new products as it will instantly present you with a broad range of apparel that’s related to your initial query. The carousel itself will list items in all price ranges and styles, meaning you’ll have an easier time finding something you like and are willing to pay for.

The newly introduced feature of Google Search has reportedly been in testing in certain territories for a while now, but is now finally rolling out worldwide and should be available to all users by the end of the day if it isn’t already. Seeing how Search is one of Google’s flagship products, the service is constantly being updated with new functionalities like the one outlined above, and more similar additions to the app are expected to follow soon. In the meantime, you can check whether the Style Ideas grid is already live in your territory by searching for any apparel product on google.com.