Online video service Vimeo announced Vimeo 360, its new platform for 360-degree video content. The solution is supported by the company's Android app and its website, as well as select virtual reality (VR) headsets. Vimeo is hoping that its users will embrace the new platform to both produce and watch a wide variety of content ranging from entertainment to education. The company is actively encouraging content creators to experiment with the new tool and try to come up with new immersive ways to utilize it with the goal of entertaining, educating, and inspiring its online community.
Vimeo is claiming that its new solution for 360-degree videos is the best in the industry as it allows users to upload videos in 8K resolution and manage their content library through an intuitive user interface. The company's platform allows content creators to modify their videos to a large degree and provides them with the so-called 360 Video School online lessons designed to help both beginners and professionals make better content. Naturally, the popular online service isn't asking its community to work for free. Instead, Vimeo 360 also ships with options that allow creators to sell their content. This monetization method is only available to Vimeo users with Business or PRO memberships. In exchange for a monthly fee, these users will be able to access what Vimeo calls "the first major marketplace" for 360-degree video content.
In addition to all of the above, Vimeo 360 also facilitates the process of uploading videos to the service as it allows creators to upload their content directly from popular editing tools like Sony Vegas and Adobe Premiere Pro. Once the uploading process starts, users are able to tag their videos as being recorded in 360 degrees, as shown in the GIF below. The platform currently supports Samsung's Gear VR headset, as well as all devices powered by Google's Daydream virtual reality (VR) platform. Apart from online streaming, Vimeo 360 also allows users to download select videos for offline viewing using the Vimeo Android app. Regardless of how successful this program will be, the company's foray into 360-degree content isn't surprising seeing how other major online video platforms like YouTube and Facebook already did the same in recent years.