Samsung covered the entire New York City’s Times Square with ads promoting the Galaxy S8 and the Galaxy S8 Plus during the company’s Unpacked event last night. The South Korean tech giant proudly boasted about that achievement on its official website on Thursday, noting how the scenery it created in the heart of the Big Apple is reflective of the impressive visual experience the Infinity Display of the Galaxy S8 and the Galaxy S8 Plus are said to offer. Refer to the gallery below to see how a Galaxy S8-themed Times Square looks like.
This will hardly be the last major marketing push of Samsung’s latest Android flagship duo seeing how the company traditionally spends vast amounts of money on advertising its high-end products, which is one of the reasons why it continues to be a major player in the industry. Last year’s Galaxy S7 and Galaxy S7 Edge were promoted in a rather aggressive manner, and their successors will likely be advertised even more seeing how Samsung is eager to bounce back from the Galaxy Note 7 fiasco that saw the company lose billions of dollars last fall. Regardless of that misstep, recent studies suggest that most consumers are willing to forgive Samsung for that ordeal and are extremely excited about the company’s new Galaxy S8 lineup. Given that state of affairs, both the Galaxy S8 and the Galaxy S8 Plus are expected to become one of the best-selling smartphones of the year and help Samsung’s mobile unit post record profits. The devices are already available for pre-orders in most parts of the world and are scheduled to hit the market on April 21.
As for what they’re offering, the Galaxy S8 is equipped with a 5.8-inch QHD+ Super AMOLED display panel, while the Galaxy S8 Plus features a 6.2-inch one. Both handsets are powered by either the Exynos 8895 or the Snapdragon 835 system-on-chip depending on the territory and feature 4GB of RAM and at least 64GB of internal storage. Though China is currently said to receive a 128GB variant of the device, that model likely won’t make an official appearance in other markets. Time will tell whether the Galaxy S8 and the Galaxy S8 Plus manage to live up to expectations, but more information on the matter should be available shortly.