Report: Galaxy S8's Marketing Campaign Helped By Leaks

Numerous leaks are helping Samsung promote the Galaxy S8, industry watchers believe, as reported by Business Korea. Samsung recently started its marketing campaign for its upcoming Android-powered flagship, and it seems that the South Korean company is off to a strong start as its "This is a phone" promotional video that you can see below was viewed over 22 million times in the first two weeks following its release. These are all good news for the largest phone maker in the world that's looking to use the Galaxy S8 to bounce back from the Galaxy Note 7 fiasco that saw the company discontinue its flagship device last fall following reports of numerous units catching fire and exploding.

Apart from the Galaxy S8 that's rumored to sport a 5.8-inch display, Samsung is also expected to release the Galaxy S8 Plus that is said to feature a 6.2-inch panel. Both devices are rumored to be powered by the Qualcomm Snapdragon 835 system-on-chip and Exynos 8895 in certain territories, as well as 4GB of RAM. In addition to a rear-facing fingerprint scanner, the Galaxy S8 will also likely ship with an iris scanner that Samsung initially introduced on the Galaxy Note 7, and the upcoming flagship is also rumored to feature full facial recognition capabilities, as well as IP68 certification, meaning it will be resistant to both dust particles and water. The phone is also expected to feature an artificial intelligence (AI) assistant called Bixby.

Sources from the securities industry believe that the Galaxy S8 and the Galaxy S8 Plus will outsell the Galaxy S7 and the Galaxy S7 Edge. Samsung's 2016 flagship duo sold approximately 50 million units to date and was considered to be tremendously successful, so it remains to be seen whether Samsung truly manages to achieve even greater results with the Galaxy S8 and the Galaxy S8 Plus. In any case, more information on both devices is bound to follow soon seeing how the Seoul-based tech giant already confirmed it will unveil its next-generation flagship on March 29. According to recent reports, both the Galaxy S8 and the Galaxy S8 Plus will start hitting the market in the second half of April.

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Dominik Bosnjak

Head Editor
Dominik started at AndroidHeadlines in 2016 and is the Head Editor of the site today. He’s approaching his first full decade in the media industry, with his background being primarily in technology, gaming, and entertainment. These days, his focus is more on the political side of the tech game, as well as data privacy issues, with him looking at both of those through the prism of Android. Contact him at [email protected]
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