Motorola Branding Is Here To Stay, Says Company's Chairman

It seems like Lenovo plans to stick with the Motorola brand after all. As most of you probably already know, Motorola is owned by Lenovo, and Lenovo actually announced last year that they plan to release Motorola’s ‘Moto’ smartphones under the Lenovo brand moving forward. Such devices are supposed to be released under the ‘Moto by Lenovo’ brand, but it seems like that won’t be happening any longer, as the company opted to keep Motorola as a brand around for a bit longer, read on.

This information comes straight from Aymar de Lencquesaing, Motorola’s Chairman and President. He said, in an interview with CNET, that Lenovo will be ‘moving to the Motorola branding in all regions’, though do keep in mind that this change won’t be instant, as he also mentioned that it will take time for this decision to be reflected in all markets. Mr. Lencquesaing also said that the company’s Moto Mod accessories exceeded expectations, but he also acknowledged that Moto Mods alone won’t be enough to help the company, as they need to attract customers in order to increase their profit. In addition to all that, Motorola’s Chairman mentioned that Motorola plans to partner up with more carriers moving forward, as that will let them become a more stable business in some regions.

Now, last month. Motorola’s General Manager for UK, Ireland and European Operators mentioned that the company has no plans to release the next-gen Moto 360 smartwatch, or any other smartwatch for that matter. Well, the company’s Chairman just confirmed such news, unfortunately. He said that Motorola decided to discontinue plans for a smartwatch as they were simply not selling enough Moto 360 units to justify costs, though he did mention that Motorola will actively invest into smartwatch research, and who knows, maybe even release a new smartwatch down the line. All in all, he did not exclude the fact that a new smartwatch might come, but it won’t come anytime soon, so if you were planning to purchase the 2nd-gen Moto 360, now might be a good time to do it. That is more or less

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Kristijan has been writing for Android Headlines since 2014 and is an editor for the site. He has worked as a writer for several outlets before joining Android Headlines, and has a background in writing about Android and technology in general. He is a smartphone enthusiast that specializes in Android applications, and that platform in general. Contact him at Kristijan. [email protected]
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