Google is having a Jacquard jacket party with Levi's at SXSW on March 11th to celebrate the Levi's Commuter Trucker Jacket with Jacquard. There isn't much detail about the party itself or the reason for the celebration, but it's suspected that the celebration may be about the launch of the new jacket, which is expected to hit the shelves of Levi's store sometime this Spring. Although Spring may indeed be the time frame for the jacket's release, there is still no exact date for when consumers will be able to purchase it.
The party that Google and Levi's will be holding is a three-hour event and things kick off at 7 PM local time and continue on until 11 PM in Austin, Texas where SXSW is taking place, should anyone that's attending SXSW want to go, though it should be noted that it's also listed as a special event and there are certain badge types that will be needed to actually gain entry. Other than the time that the event starts and what badges you'll need to attend it, the schedule states that the event will have DJ sets from LCD Soundsystem's Nancy Whang as well as Neon Indian, and Levi's will also have various things at their SXSW outpost for people to check out, such as DIY customization, exclusive products, panels, and workshops.
While March 11th is a little early to be a Springtime launch of the Levi's Commuter Trucker Jacket with Jacquard, it's possible that Google's party will be a launchpad for the announcement of the price and actual launch date as this is information that Google and Levi's have yet to share with the public. If you're going to be at SXSW this weekend and are planning to attend this celebration party, you'll need either a platinum badge, a film badge, and interactive badge, or a music badge, according to the schedule. The party is also held at the Levi's Outpost which itself is located in the 606 Courtyard on 606 E 3rd St. This is also a 21+ only event so you won't be able to attend if you don't meet the age requirement.