YouTube's live streaming feature is now available to all popular creators using the online video platform, the Google-owned company announced on Tuesday. The firm's Product Managers Barbara Macdonald and Kurt Wilms clarified that all YouTube users with at least 10,000 subscribers will be able to start live streaming videos using the YouTube app as of today. This expansion is actually larger than it might sound at first seeing how "hundreds of thousands" of YouTube content creators meet that criteria, the company revealed. Macdonald and Wilms said that the idea behind this rollout is to present popular content creators with more ways to interact with their fans in a spontaneous manner. The firm's Product Managers also added that live streaming will available to all YouTube users "soon," but didn't provide a specific timeline to accompany their announcement.
If you happen to be a YouTube user with over 10,000 subscribers, all you have to do to start live streaming is open the YouTube app and tap the capture button. All of your live streams will be available for viewing even after you're done broadcasting them and users will be able to find them using the app's search functionality or Recommendations tab, as well as add them to playlists. In other words, live streams will be saved and managed just like regular YouTube videos. The Google-owned company also announced a number of refinements designed to improve this feature which the firm made after receiving feedback from numerous popular YouTube creators. Among other things, live chats during streams have now been slowed down to improve interactivity while the Super Chat feature has been made available to more creators and viewers. Super Chat is a recent addition to YouTube that allows creators to monetize their content by providing their subscribers with a method of purchasing highlighted messages that can be seen by both the streamer and the rest of their audience. An example of how Super Chat works in action is shown below.
Between this expansion of YouTube's live streaming feature and the recent addition of 4K broadcasts, it seems that the online video giant is adamant to keep improving the broadcasting functionality of its service. It remains to be seen how long will YouTube take to make live streaming available to all of its users, but this announcement suggests that a wider release of the feature is likely happening sooner rather than later.