Xiaomi Teasing Campaign For New Protective Glasses

Advertisement
Advertisement

Chinese consumer electronics manufacturer Xiaomi started teasing a crowdfunding campaign for what seems to be a pair of protective glasses made from a durable, military-grade material. The tech giant's marketing team has been teasing their upcoming device for a few days now, as can be seen in the gallery below. First teasers mentioned harmful effects of UV rays on human eyes and suggested that Xiaomi's upcoming product will help people protect themselves from all potentially dangerous light. Another teaser depicted a drawing of a man wearing a pair of glasses with a contour of a military helmet around his head. A comment accompanying the drawing revealed that the upcoming product will be made using "military-grade" materials. Xiaomi's representatives also revealed that the Beijing-based tech giant will be unveiling its next product on Thursday, February 16.

Xiaomi's pair of protective glasses will likely be launched on the company's crowdfunding platform MiJia. A similar campaign for a smart ukulele called Populele debuted on the platform just yesterday. Previous reports suggested that Populele won't be the only MiJia product to debut in February and Xiaomi's latest teasers seemingly confirm that. The company's protective glasses will presumably boast some smart features, but it remains to be seen what Xiaomi will come up with exactly. In any case, more information on this mysterious wearable is bound to surface soon after the Chinese tech giant officially unveils it. Xiaomi's pair of protective glasses will likely end up in the company's Mi Home showrooms which consumers can visit to check out the firm's latest inventions.

While primarily known as a phone maker, Xiaomi has recently been committing a lot of resources to diversifying its operations after the company's core business started suffering due to market saturation in the Far Eastern country. Xiaomi set its 2017 revenue target at $14.5 billion, and the company's Chief Executive Officer and co-founder Lei Jun even admitted that the firm grew too fast in recent years. Due to that state of affairs, the Beijing-based consumer electronics manufacturer is now focused on growing in a manner that's both sustainable and diversified, and products like smart ukuleles and protective glasses are indicative of that strategy.

Advertisement