Withings' Portfolio Launches Under Nokia Brand This Summer

Nokia has opted to host a press conference during MWC 2017 in 3D. The company set up their OZO 360 virtual reality camera in order to announce some new goodies for consumers. During their press conference, the company announced that the Withings ecosystem of connected health products will launch under the Nokia brand in early summer of 2017. As many of you know, Nokia acquired Withings a while back, and is now looking to integrate Withings products under their very own brand, which was to be expected.

Withings owns a rather sizeable portfolio of fitness-oriented products, including connected scales, trackers, blood pressure monitors, thermometers and home cameras. Now, as already mentioned, these products will be launched under the Nokia brand in the summer, and along with that, Nokia will also unveil a redesigned Health Mate application. The company actually shared a sneak peak of that application during the press event, and shared some details about it. This app is a center of Nokia’s digital health ecosystem, it collects data from scales, tracker and other such devices, and provides a 360-degree view of health, says Nokia. The redesigned app will make it easier to add devices, share your progress, and in addition to all that, will include some interesting in-depth coaching programs. These coaching programs will offer you an eight-week coaching in order to achieve a certain health goal in order to improve your health in general.

Nokia has also introduced a new patient care platform. This new HIPAA-compliant platform is here to transform the relationship between patients and healthcare professionals, says Nokia. It is also supposed to provide doctors and care teams a tool to monitor patients on their smart devices and help prevent chronic conditions, and so on. This platform is actually being used by the National Health Service in the UK, in a 69,000-person study, with a goal to better understand hypertension. Nokia branded connected health devices will hit the market in early summer 2017, and you’ll be able to purchase them through the company’s website and retail channels such as Amazon, Best Buy US, Best Buy Canada, Bed Bath & Beyond, Target, John Lewis in the UK, FNAC in France and Saturn in Germany. More retail partners will probably be added in the future, and the company’s redesign Health Mate application will also be launched along with Nokia’s connected health devices.

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