Twitter stopped showing notifications about replies posted to threads that were started by users you've blocked, the social media company announced on Thursday. This new feature is the latest step in the company's long-term plan to combat online abuse. The only scenario in which users will now get notified about threads started by people they've blocked is if users they're following reply to those same threads, the San Francisco-based firm revealed. Twitter said that the latest change was introduced following extensive feedback from its online community.
While the company has been introducing anti-abuse measures for some time now, it wasn't until recently that it adopted a more transparent approach to the process of combating harassment and hate speech on its social network. Twitter's Chief Executive Officer Jack Dorsey previously admitted that Twitter's methods of combating online abuse weren't as effective as the company hoped they'd be, which is why the firm opted to develop new anti-abuse features alongside its community. That new approach was adopted last month as Twitter promised to turn a new page in 2017, but the company's efforts still aren't universally praised seeing how some of its latest decisions proved to be relatively hit-and-miss. For example, Twitter's recent change that prevented users from knowing they've been added to a List was live for only a few hours before being reverted following backlash from the public.
Twitter's critics have often argued that the company should have established strict community policies a long time ago, back when its user acquisition rates were still growing in a promising manner. Due to that state of affairs, Twitter's future efforts to combat online abuse on its social platform will likely be met with more resistance than they would've been several years ago when the problem wasn't as obvious as it is today. Regardless, the company is apparently doing its best to address the issue now, and a number of its anti-abuse features like the one outlined above have mostly been received positively by the public. It remains to be seen where Twitter will go from here but recent developments suggest that the San Francisco-based social media giant has a lot more anti-abuse changes in the works.