Twitter's Chief Financial Officer (CFO) Anthony Noto said that President Trump "shows the power of Twitter" by using the company's social network to communicate with the American public. During the firm's latest earnings call with investors, Noto explained how Trump's Twitter activity not only promotes the platform as a whole but also promotes different ways in which people can use Twitter. Twitter's CFO still admitted how the company cannot rely on a single user to grow in a sustainable manner.
The firm's Q4 2016 financials showed some relatively disappointing numbers which missed the average estimate and resulted in Twitter's stock dropping by almost 10 percent when the trading started on Thursday. The company's social network only attracted two million users from October to December of 2016 and generated $717 million in revenue during the same period, missing expectations by approximately $23 million. Despite the fact that Twitter's growth — however modest it may be — can partially be attributed to Trump, the Californian social media company isn't on the best terms with the current President of the United States. Twitter's Chief Executive Officer (CEO) Jack Dorsey recently publicly criticized Trump's travel ban in response to which the San Francisco-based company donated $1.6 million to the American Civil Liberties Union (ACLU). Despite his differences with President Trump, Dorsey shares Noto's opinion that Trump's Twitter activity directly benefits the company. He even went as far as to say that President Trump does a good job of demonstrating Twitter's "superpower." According to Dorsey, no other service on the planet can relay news as fast as Twitter can and the fact that the current U.S. President is extremely active on Twitter illustrates that point extremely well.
Regardless, Twitter is still facing a lot of issues on numerous fronts. The company's modest growth and low engagement rates are discouraging advertisers who are moving away to other services, which consequently displeases and discourages investors. Due to that state of affairs, Twitter was even pressured into trying to sell itself in late 2016, but the company didn't manage to do that after all of its suitors dropped the idea of acquiring it over the course of a few months. Following that turn of events, the firm started shutting down some of its less profitable endeavors like Vine and laid off a number of its employees to reduce operational costs and increase profits. It now remains to be seen whether Twitter will be able to bounce back over the course of this year.