Sony's Latest 4K TV's Bring Google Assistant to the Big Screen

sony 4k hdr tv 2017 2

While NVIDIA did announce the SHIELD TV at CES last month with Google Assistant support, Sony is the first to bring it to the TV natively. Which is actually a big task, for both NVIDIA and Sony, seeing as the Google Assistant was mostly a voice assistant before this, and the two companies had to work with Google to make Assistant ready for the big screen. Sony has announced a slew of new TV's, updating their existing 4K TV lineup with new models, and they are available for pre-sale at Best Buy now, and will land at other retailers beginning in March.

As you'd expect from any TV coming out in 2017, these do also have HDR support. So you'll be seeing some very rich and brilliant looking colors on these TV's from Sony. The company notes that their XBR-X930E and X940E both use their 4K HDR Processor X1 Extreme, which is an advanced image engine and is here to improve the color accuracy of the content on the TV, but also the contrast and clarity. It does also support HDR10, HLG and Dolby Vision. Making for a great experience in your home theater.

Sony was one of the first with Android TV built into TV's, and that trend is continuing here. All of these TV's have Android TV built in. Allowing you to watch content from your favorite apps like FandangoNOW, VUDU, Netflix, Hulu, Google Play Movies & TV and much more. With it having Android TV support, it does also provide you the ability to watch live TV through PlayStation Vue and Sling TV (DIRECTV NOW only supports Amazon's Fire TV platform, Chromecast on Android and the Apple TV right now). It won't be as great of an experience as you would get out of a set-top box with Android TV, but it is an easier way of watching your favorite 4K HDR movies and TV shows on your new TV.


Pricing on Sony's new TV's are not cheap, with the XBR-43X800E coming in at the cheapest with a price of $999. Ranging all the way up the XBR-75X940E which is a 75-inch TV with a price of $7,499. There are plenty of models to choose from, and each of them have Android TV, Google Assistant and HDR support, so they are all great models to pick up. They will be available in March, Sony has not yet mentioned a specific date in March when you'll be able to pick one up however.