Much like their press conference at CES 2017 last month, Samsung began their press conference in Barcelona today, apologizing for the missteps they took with the Galaxy Note 7 last year. They also played a video showing that they are working hard on testing their devices and making sure they are up to snuff. After the issues that the Galaxy Note 7 had last year, Samsung is doing what they can to be as transparent as possible with their customers, and also looking to gain their trust back. It's no surprise that after a number of Galaxy Note 7's exploded and caught on fire, that they did lose the trust of a number of their customers.
The Chief Marketing Officer for Samsung Electronics Europe, David Lowes was the one to apologize. He stated that "the past six months have undoubtedly been one of the most challenging in our company's history. We did not [have the] highest standards of quality and reliability that we set for ourselves. We're determined to learn every possible lesson. We recognize that earning consumer's trust can only be done by actions and words."
That was basically all that was said in regards to the Galaxy Note 7 and its battery issue. Although Lowes did also mention that Samsung has put together an advisory board experts to advise them on safety. Every product that they release also goes through a 8-point battery test before it goes on sale. Lowes was basically reiterating the facts that the company announced during their press conference earlier this year in Korea where they announced the technical issues behind why the Galaxy Note 7 batteries were having their issues.
Samsung is trying its hardest to put that behind them and work on producing great products that are safe for their customers. A few of which they announced today, like the Galaxy Tab S3, Galaxy Book and the new Gear VR with Controller. These products will be on the shelves in the next few weeks, and Samsung also announced that the Galaxy S8 will be announced on March 29th in New York City at an Unpacked event. Which is an event that everyone is definitely looking forward too.