Qualcomm launched a new video ad last week called “Unsung Hero” with the intention of pushing its Snapdragon chipset series more into the spotlight. The ad has been uploaded to YouTube and features a CG (computer generated) “little dragon” who, despite its size, “likes to use his power for good.”
This year the Qualcomm Snapdragon mobile chipset series turns 10 years old. Needless to say, the company’s mobile processors have existed since the early days of smartphones, and it all began with the Snapdragon S1 series, which paved the way for the Snapdragon S2, S3, and S4 lineup in the following years. In 2013 Qualcomm switched gears and with the release of a new generation of chipset, the company also adopted a new naming scheme for its portfolio. Since then the company’s Snapdragon 200-series have powered millions of low-end devices, whereas the Snapdragon 400 and 600 lineups have catered to the needs of the mid-range market. The upper and premium segments have been, and continue to be largely reliant on the Snapdragon 800 lineup. In other words, Qualcomm’s Snapdragon processors have brought countless smartphone models to life throughout the past decade, which may be the reason why the video ad at hand is dubbed “Unsung Hero”, even though it would be inaccurate to say that Qualcomm’s products and equipment goes by unnoticed by consumers.
The ad goes on to mention that “this little dragon [the Snapdragon SoC in general] likes to use his power for good” which makes it “the kind of dragon you’re going to want on you 24/7”, presumably unless you’re a supervillain. Otherwise, the video says this is “the dragon you want in your phone”, and advises prospective smartphone buyers to look for a device that is powered by one of its chipsets. Funnily enough, although a generic Android-powered smartphone is briefly shown in the video, there is a nearly identical second ad on Qualcomm’s YouTube channel where the UK-based Snapdragon 400-powered Microsoft Lumia 640 has been cropped in at the last moment. In any case, with or without the ad Qualcomm is a force to be recognized and Android smartphone enthusiasts look forward to the release of the company’s latest and greatest Snapdragon 835 System-on-Chip. The aforementioned SoC is expected to power various flagship phones throughout 2017 including the Samsung Galaxy S8.