Google released a new video ad for Google Photos on Saturday as the Mountain View-based tech giant apparently decided to use the anticipation building up to the 89th Academy Awards to promote its Android app. As the Oscars are scheduled to be awarded later today, Google's topical ad draws parallels between the Academy Awards categories and user-recorded videos shown in Google Photos. The minute-long ad does so in a rather humorous manner and concludes that "the award for Best Picture belongs to you."
Like many recent Google Photos ads produced by the Alphabet-owned company, this one has a straightforward message underneath its entertaining premise - the best pictures and videos are the ones you take yourself and the ones that have some personal meaning and sentimental value to you. Following that train of thought, you likely wouldn't be pleased if your phone met an unexpected and untimely end and your pictures and videos were lost along with it. That's where Google Photos comes into play as the company's mobile app comes with an integrated backup functionality that will automatically save all of your multimedia files to the cloud. Therefore, Google's new ad is likely trying to remind you that you care about your photos and videos and suggest you keep them safe and backed up using Google Photos. In case the company managed to convince you to try out Google Photos, you can check whether the app's backup service is enabled by launching it, tapping the three-bar icon in the top left corner of the main menu, selecting "Settings," and then opening the "Backup & sync" interface.
You can watch the latest ad for Google Photos below. Seeing how the Mountain View-based Internet company specifically designed the app around the upcoming Academy Awards, it's possible that the clip will be aired during tonight's show at the Dolby Theater in Hollywood. Even if that doesn't happen, Google will still be present at the ceremony in some capacity seeing how the company's Spotlight Story Pearl is in the running for the Academy Award in the Best Animated Short Film category. In related news, Google Assistant recently started naming its favorites for the latest iteration of the Oscars.