Huawei has recruited a well-known American actor to promote their brand in the US, Justin Long. The first video starring Mr. Long had been available on Huawei's YouTube channel for a while now, and is actually quite funny, which is the whole point. This ad is actually supposed to promote Huawei’s current flagship, the Huawei Mate 9, which was originally introduced last year in China, but Huawei re-launched it during CES (Consumer Electronics Show) 2017 for the US market. That being said, let’s see what’s this ad all about.
The name of the add is ‘Mate 9 The Interview’ and it was shared by Huawei Device USA YouTube channel, which is, as most of you know, Huawei’s official YouTube channel for the US market. In this ad, Mr. Long is being interviewed by the Huawei Mate 9, which sounds odd, but it actually translates in a rather nice ad. In this interview, the Huawei Mate 9 is using its display to communicate with the actor, while Mr. Long is doing the talking, and while doing that, he’s more or less listing Huawei Mate 9’s features and what not. This advertisement was actually aired during the Huawei Mate 9’s CES US announcement last month, which is why Amazon’s Alexa is also included here, as the US Huawei Mate 9 comes equipped with Amazon’s virtual assistant. For those of you who don’t know, Justin Long actually used to be Apple’s spokesperson, as he made a ton of advertisements with Apple. Well, he’s now in Huawei’s camp it seems, and we can expect to see quite a few new ads starring Mr. Long in the future, so get ready for that.
The Huawei Mate 9 is the company’s most powerful smartphone, their flagship device. The Huawei Mate 9 is a phablet made out of metal which comes with a dual camera setup on its back, and those cameras ship with Leica’s lenses. The Huawei Mate 9 features a 5.9-inch fullHD (1920 x 1080) display, 4GB of RAM and 64GB of expandable internal storage. The device is fueled by the Kirin 960 64-bit octa-core processor, and a 4,000mAh battery is also included in this package. Android 7.0 Nougat comes pre-installed on the Huawei Mate 9, and on top of it, you’re getting Huawei’s Emotion UI (EMUI) 5.0 skin. That is more or less it, you can also check out the Huawei Mate 9 review if you’d like.