Virgin Mobile, as part of their grand relaunching, is offering new users five free months of their basic-level service, normally at a rate of $35 per month, with the purchase of the LG X Power, a mid-range smartphone that costs $179. The plan that users will be getting for free is unlimited talk minutes and text messages, along with 5 gigabytes of data at 4G LTE speeds. From there, customers will still have access to an unlimited amount of data, but the speed will be drastically reduced. The deal is only available at select Best Buy locations for now, and Sprint has not stated if the deal may end up in more locations, or when that could happen.
The offer will reportedly last until April 4th, if all goes well, and comes on the heels of similar deals from Boost Mobile, who has been offering users 2 to 3 months of free service in some promotions. Sprint CEO Marcelo Claure has stated that he views Virgin as Sprint's "disruptive brand", a testing ground of sorts to try out new strategies and take the fight aggressively to the competition. According to Claure, This stance on Virgin stands in stark contrast to Boost, which is poised to be Sprint's anchor in the prepaid market, providing conventional, but strong competition against the likes of MetroPCS and Cricket.
These actions are all part of a high-stakes relaunch of Virgin, after the brand had previously failed. The world of prepaid in general had become a dreary one for Sprint, with a net subscriber loss of 427,000 being reported in the third quarter of 2016. Sprint had been planning a renaissance for Virgin for some time, but eventually decided to hold off until this year. As part of said renaissance, Virgin has put down roots in Kansas City, Missouri, and plans to hire some 100 employees. Virgin Mobile phones and plans are on offer in most of the places where they could be found before, and there is no word at this time on whether there will be an expansion of Virgin's retail presence in the near future. The average revenue per user in the prepaid world is rising as networks become cheaper to run, which means that the timing for a Virgin revival is about as good as it could get.