The Nokia 6 has only been up for pre-registration for 24 hours, but it has already surpassed 250,000 registrations. The Nokia 6 was only announced last week by HMD – the company in charge of handling future Nokia-branded devices – and was put up for pre-registrations on China’s JD.com yesterday in anticipation of the upcoming flash sale on January 19th. Less than 24 hours later, though, the online shop has already racked up over 250,000 registrations. Now, although some flash sales include free registration, this flash sale requires a payment of $9 before signing up, which will then be deducted from the end price of the device if the person who registered succeeds in acquiring the device. Otherwise, the site will simply refund the payment. Interestingly, though, this pre-registration is not open for a full 24 hours, with pre-registrations closing for a few hours and reopen later, possibly in the hope of increasing the hype around the handset.
Looking at the device itself, it’s clear that the popularity of the device is not just due to the Nokia name, with the Nokia 6 including a pretty fair spec sheet for the price. The device features a large 5.5-inch display that comes with a 1080 x 1920p resolution. As well as this, on the inside HMD has equipped the device with a Snapdragon 430 processor which is coupled with the Adreno 505 GPU and a very respectable 4GB of RAM, meaning the device shouldn’t struggle with everyday tasks. As well as this, HMD has also included 64GB of internal storage in the device, something that will surely please customers. Also on the spec sheet is the camera setup. In this case, the Nokia 6 includes a main 16-megapixel camera on the rear, while an 8-megapixel sensor sits on the front. Lastly, the Nokia 6 comes with a 3000mAh battery, a fingerprint scanner and comes running Android 7.0 Nougat with a custom overlay on top.
Although these specs aren’t exactly flagship level specs, considering the device costs only around $245 it’s a pretty fair offering for HMD’s first smartphone and the device’s success will surely impact how the company decides to market and sell future devices. With Nokia set to release as many as seven smartphones this year, it’ll remain to be seen what else the company will have on offer, though a new leak points towards a flagship-level device coming soon under the name of Nokia 8. Until then, though, only time will tell how well HMD’s first Nokia-branded smartphone will sell and if the company will eventually launch it outside of China.