T-Mobile announced that all of its new customers who have recently switched from AT&T and received a free year of DIRECTV NOW will also get a free subscription to Hulu for a year. In a release sent to media outlets on Wednesday, the third largest wireless carrier in the country said how its decision to reward its new subscribers with a year of Hulu was prompted by the fact that DIRECTV NOW is reportedly plagued by numerous technical issues. The company went on to quote several media reports detailing how consumers are dissatisfied with AT&T's new streaming service and said that it will make amends on AT&T's behalf by offering its new subscribers a "streaming service that actually works."
All customers who have recently switched from AT&T to T-Mobile and received a year of DIRECTV NOW will still get to use it on top of getting access to Hulu. T-Mobile's Chief Executive Officer John Legere used this opportunity to mock AT&T by claiming that the Dallas-based company spent $67 billion on acquiring DIRECTV in 2015 and still hasn't managed to introduce a streaming platform that works without issues. All T-Mobile customers eligible to take advantage of this promotion will be notified about their free Hulu subscription in the next few days, the company revealed. The notification will include a promo code for a free subscription to Hulu Limited Commercials for a year, a service that is regularly priced at $7.99 per month which amounts to approximately $96 per year. The wording of the company's announcement suggests that all eligible subscribers will receive their promo codes by the end of the week.
T-Mobile's offer is yet another step in the company's frequently used strategy of using various shortcomings of its rivals to promote its own services. Some DIRECTV NOW subscribers recently took to social media and online forums to voice their displeasure about the current state of the streaming service that's reportedly unstable while also criticizing AT&T for not having a refund policy in place. The second largest wireless carrier in the country acknowledged those complaints but also stated how all online services are bound to experience some technical issues in their infancy and promised that DIRECTV NOW will be improved as soon as possible.