Samsung Electronics wants to work with Google to advance artificial intelligence technology, the South Korean company said during its earnings call on Tuesday. Lee Kyeong-tae, the Vice President of Samsung Mobile, told investors that both tech giants will have to continue their collaboration and enter new partnerships if they want AI to mature and develop into an independent ecosystem. Regardless of Samsung's proposal, the Seoul-based conglomerate is still adamant to compete with Google on all fronts, AI included.
The South Korean consumer electronics manufacturer said that competition with Google can drive innovations in the field just as much as collaborating with the Mountain View-based company can. Due to that belief, Samsung is adamant to do both, but it remains to be seen how Google will react to this proposal. Back in December, rumors circulating the industry suggested that the Alphabet-owned Internet giant may actually prevent Samsung from integrating a proprietary AI assistant into its future phones due to licensing issues.
During the earnings call on Tuesday, Samsung also mentioned how it's planning to push AI products into its existing hardware including tablets and TVs. This statement coincides with recent reports that Samsung is developing Bixby, a versatile AI assistant designed for a broad range of platforms. Some of the company's trademark filings from late 2016 indicate that "Bixby" and related trademarks designate a lineup of voice-controlled products developed for a wide variety of hardware, from smartphones and tablets to laptops and Internet of Things devices. Yesterday, the South Korean tech giant also said how it's planning to provide its solutions to third-party consumer electronics manufacturers. It remains to be seen whether Samsung will opt to license Bixby and similar products to other tech companies for a fee or will the company adopt Amazon's approach to popularizing its AI solutions and offer them for free. Third-party implementations aside, Samsung is expected to introduce Bixby with the Galaxy S8, its next flagship Android smartphone that will likely be unveiled in the coming months and should hit the market by spring. After that debut, the largest phone maker in the world will apparently be looking to expand the Bixby ecosystem as efficiently as possible.