Samsung Details The 'Excellence' Behind QLED Technology

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Samsung detailed the technology powering the second generation of its QLED TVs unveiled at CES earlier this week. In a press release published on Friday, the South Korean tech giant explained what makes its latest Quantum Dot TVs stand out from the competition and went into a lot of technical details in the process.

Using a rain analogy, the Seoul-based tech giant explained how a lot of contemporary TV displays wash out colors when their brightness is increased. This phenomenon is caused by a lack of sufficient capabilities to display color volume which is why many TVs depict bright hues that aren't representative of their real-world counterparts, Samsung's representatives said. This is where the QLED technology apparently excels, as the company's solution can display between 1,500 and 2,000 nits, units of visible-light intensity. The tech giant attributes this achievement to its newly developed Quantum Dot material which boasts significantly improved luminous efficiency. By using this material in its QLED panels, the company managed to manufacture TVs capable of displaying a larger volume of colors, and consequently, more accurate hues and a better HDR performance at higher brightness levels. Speaking in more simple terms, the company's solution can achieve a higher degree of image vividness with no color changes.

Other QLED TV features highlighted by the firm include deep blacks and wider viewing angles, the latter of which are apparently so advanced that a viewer will see the same level of detail with excellent contrast regardless of where they're sitting and regardless of how their viewing environment is lit. The South Korean tech giant summarized its release by concluding that its new QLED TVs are "the beginning of a new era" of TV performance and image quality in general. It remains to be seen how consumers will receive Samsung's latest offerings, though initial impressions of the second generation of its QLED TVs have mostly been rather positive. With that said, while the Seoul-based consumer electronics manufacturer is boasting about its new QLED displays, it reportedly still isn't done with older technologies as recent reports suggest Samsung is negotiating with its rival LG over establishing an LCD supply chain.

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