Rumors surrounding the launch on the Galaxy S8 continue to differ from one day to another, with the latest report from South Korean business news publication, The Investor, claiming that the device will be launched officially during the third week of April. Earlier reports had suggested that the device will be unveiled at Mobile World Congress in late February. Some other purported leaks then indicated that Samsung may actually make the device official in New York City in late March or early April, so whether this latest piece of rumor will hold up in the long run, remains to be seen. Samsung, meanwhile, continues to remain tight-lipped about its upcoming smartphone, with a company spokesperson refusing to either confirm or deny any of the rumors that we've read so far.
According to The Investor, though, a source familiar with the matter apparently claimed that Samsung will very likely announce the device a few weeks before it's available on store shelves around the world, so a Galaxy S8 announcement at the MWC next month is still not entirely out of question. Either way, with Samsung refusing to break its silence on the matter, it is important that we take all these rumors with a pinch of salt. Recent reports have indicated that the South Korean electronics giant has ambitious plans for its next-gen flagship, having set a sales target of 60 million units for the handset. The company apparently also wants to sell 100 million Galaxy J devices and 20 million Galaxy A devices this year, according to various reports coming out of South Korea over the past few days.
The Galaxy S8 is rumored to come with premium hardware, but some of the software features that are being talked about may also make it a rather attractive proposition. The company is said to be working on its 'Bixby' personal digital assistant that's expected to compete in the market with the likes of Amazon's Alexa, Google's Assistant, Apple's Siri and Microsoft's Cortana. It will be interesting to see how well consumers around the world will accept the Galaxy S8, seeing as it will be the company's first flagship smartphone since the ill-fated Galaxy Note 7.