New Google+ Insights Panel Shows Post Performance

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Google+ was updated with a new Insights panel on Tuesday, Google's Product Manager Daniel Raynaud announced. This new functionality allows users to accurately measure their activity and social reach on Google+ and identify how many people in their circles and other individuals are seeing their posts. The Insights panel is available to both Google+ profiles and pages but can currently only be accessed through the browser version of Google+. There's still no word on whether this feature will eventually make its way to the Google+ Android app.

To access the new Insights panel, all you have to do is navigate to your Google+ profile page and click on the three-dot icon located in the bottom right of your header between the "About" and "Edit Profile" buttons. This will bring down a drop-down menu offering a single option that says "Your influence." Selecting it will open the Insights panel as a pop-in window. This section lists new profile and collection follows, as well as posts. It also shows post reach by views, comments, and +1s. The Insights panel doesn't show real-time data as a notice on the bottom of the interface says that new data may take up to two days to appear. Users have the ability to see their post reach and activity in either the last week or the last month. The current version of the Insights panel doesn't allow you to analyze specific periods by manually setting their beginning and end dates and it's unclear whether Google is currently working on such a functionality.

The Alphabet-owned company recently started separating Google+ from its other services, which some interpreted as a move signifying that Google gave up on its social media network. However, seeing how Google+ and its Android app are still receiving updates on a regular basis, that doesn't seem to be the case. Still, it's hard to predict where Google is planning to take its social network next. In addition to the Insights panel, Google+ was recently updated with a new bandwidth-saving algorithm and a number of minor improvements, but it remains to be seen what kind of place this social network will have in Google's future product lineup.

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