Verizon is currently the top wireless carrier in the United States, and for good reason. They’ve created a reputation for themselves as having the top network in the United States, and Verizon makes sure to tell the public that this is no exaggeration. Their very aggressive advertising campaigns can certainly be credited with at least some part of their reputation and thus their high subscriber count, and new data from iSpot.TV helps to back up that claim. According to iSpot.TV, Verizon’s advertising led digital ad engagement in the US carrier market for the period between November 15 and December 15.
On top of advertising their network, one of Verizon’s biggest pushes this season has been their exclusive contract to sell Google’s Pixel devices to their customers. While the unlocked phones can work with any carrier, only Verizon customers can get the phone directly through their carrier, eliminating the need to wait for it to come in the mail, apply for credit through Google or a reseller, or pay the bill for the phone separately from their wireless bill. Verizon’s advertising campaign harps heavily on their exclusive deal in such wording that they’ve even managed to convince some of the public that going to Verizon is the only way to get a Pixel. This has gone on to such a point that T-Mobile and Sprint have taken action to raise awareness of the fact that the Pixel can work on their networks.
The other carriers put up a valiant effort, but couldn’t quite catch up to the momentum of Big Red, who managed to claim a whopping 53.4% of all the digital engagements to be had for the industry during the sample period. Their top commercial was “Quadruplets,” an advertisement for a special promotional bundle deal on the Pixel. Sprint took second place in digital engagement for the period, scoring 20.3% with ads featuring Verizon’s old iconic pitchman, Paul Marcarelli. T-Mobile’s maverick Uncarrier spirit may be wearing thin with some consumers, but they still managed to net 11.9%, while their MetroPCS arm nabbed 4.7%. AT&T was essentially left in the dust, getting only 4.2% of the total digital engagement for the period.