The social media startup Yes has just been acquired by Twitter while its CEO, Keith Coleman is slated to become the new Vice President of Product at Twitter. Yes is best-known for its messaging apps Frenzy and wyd, both of which were designed to connect friends. While not a huge name in the social media industry, Yes still managed to amass a small but loyal following, which is why this acquisition isn't terribly surprising. Namely, Twitter has been trying to increase its users' engagement rate for years, so it makes sense that the San Francisco-based company is now bringing in talent which specializes in engaging apps, which both wyd and Frenzy apparently are. While they were designed to work on a significantly smaller scale than Twitter, Yes' apps are seemingly rather engaging to use.
Unfortunately for their existing user base, Twitter is shutting down both wyd and Frenzy. That change also won't be gradual by any means as Yes' latest release reveals that the company's products are already slated for discontinuation in the next few weeks. As for Coleman, before serving as the Chief Executive Officer at the Palo Alto-based Yes, he worked as a Director of Product Management at Google for over a decade. More specifically, Coleman was the product lead for Gmail, Google Chat, Inbox, and a whole host of other popular services used by hundreds of millions of people worldwide. In other words, if anyone can help Twitter overcome its identity crisis evident by its rapidly changing product design philosophy, Coleman certainly sounds like the man for the job.
In a release published by Yes earlier today, the Palo Alto-based startup explained how everyone at the company is extremely excited by the prospect of launching their solutions on a global level. Again, as all of Yes' existing products were designed to work on a smaller scale, becoming a part of a social media giant like Twitter sounds like a big step for the company to make. Still, a firm composed of people who brought us products like Gmail, PayPal, and Android is certainly capable of making that step, so it will be interesting to see what Twitter will bring to the table with the help of its latest acquisition.