Tech Talk: Could Windows 10 ARM Support Endanger Android?

Just yesterday, Qualcomm and Microsoft announced that the next generation of Qualcomm's ARM-based chips will be capable of running a full version of Windows 10. While the Redmond-based tech giant has previously introduced Continuum, a technology which essentially allows your phone to pretend it's a computer when connected to a larger screen, this is something different. With the original iteration of Continuum, Microsoft relied on developers to build universal applications, but with fully fledged ARM support, it's possible mobile phones of the future will actually have the ability to turn into PCs regardless of developers. Namely, Microsoft's solution entails emulation of x86 desktop apps on mobile devices and provided that the company achieves a performance that's usable, the electronics industry could experience some drastic changes. Android, for one, could see declining user numbers, especially in the enterprise segment.

It's not hard to conceive a future in which companies will stop issuing employees with PCs, tablets, and smartphones and will instead only provide them with the latter. After all, if you can purchase a phablet that your employees can connect to a larger monitor and run the 32-bit version of Photoshop on it, why wouldn't you want to save costs? Furthermore, the latest data suggests that Android's share of the enterprise market is far from untouchable, so the technology Microsoft and Qualcomm are cooking up could certainly challenge the Android ecosystem in that segment.

Of course, one of the biggest issues is whether Android users would be willing to leave their platform of choice in the not-too-distant future, especially if Microsoft's new solution has a slow start. So, while the Continuum 2.0 sounds like an appealing idea for developing countries, it's yet to be seen whether it manages to challenge Android and other platforms in the United States. Of course, it would also be theoretically possible to emulate Android on a Windows 10 Mobile device in which case there would be fewer compromises to make. After all, Microsoft's Android emulation project still isn't dead, just technically put on hold. So overall, Microsoft could potentially make another big push in the enterprise segment with the next generation of Continuum devices. Naturally, it remains to be seen whether this technology will succeed at the expense of Android or not, or whether it will succeed at all. However, the Redmond-based tech giant could prompt some drastic changes in the enterprise market provided it plays its cards right.

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Dominik Bosnjak

Head Editor
Dominik started at AndroidHeadlines in 2016 and is the Head Editor of the site today. He’s approaching his first full decade in the media industry, with his background being primarily in technology, gaming, and entertainment. These days, his focus is more on the political side of the tech game, as well as data privacy issues, with him looking at both of those through the prism of Android. Contact him at [email protected]
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