T-Mobile CEO, John Legere, has launched his latest verbal and video attack on T-Mobile’s competitors by releasing a new video entitled ‘An Un-Carrier Christmas Carol’. Which as you might have guessed is designed to make the most of the Christmas period while also drawing on the popular ‘A Christmas Carol’ tale by Charles Dickens. However, what is of particular interest with this latest dig at the competition, is that while there is the odd remark thrown AT&T’s (and even one at Sprint) way, much of the focus is squarely placed at the front door of Verizon Wireless.
The short video sees Verizon assuming the position of Scrooge and being awoken by John Legere who plays the role of the infamous ‘Ghost of Christmas Future’. Or at least that is what Verizon Scrooge is led to believe, as the Verizon caricature is quickly corrected that this is not the Ghost of Christmas Future but is the ‘Future of Wireless’. Following which, Legere shows Verizon Scrooge how the future is likely to pan out for Verizon (as well as AT&T and Sprint) if they do not change their ways - which is largely defined in the video as stopping data capping limits, as well as reducing the cost of their data plans.
Of course, this is only the latest in a long line of video and social media-related taunts that T-Mobile has aimed at AT&T and Verizon in the past and is not even the first time that Legere has made use of the festive period to launch an attack on the two US carriers. A year ago (almost to the day) T-Mobile released a similar video where Legere was seen at home in the kitchen and baking uncarrier-themed Christmas cookies to send over to AT&T and Verizon. As such, and while not much seems to have changed in the relationship between the carriers since then, this latest video does seem to adopt a much darker theme than last year's one and is certainly far more direct. Those interested can check out T-Mobile’s ‘An Un-Carrier Christmas Carol’ in full by hitting play below.