LG Aims To Rejuvenate Mobile Business with New CEO

In the past few years, LG has made some pretty big waves in the mobile world, but they are still quite far behind their main competition, Samsung. In 2016, they faltered a bit. Betting big on modularity, but consumers not liking the idea and opting to choose another smartphone. With the LG V20, the company had what appeared to be a perfect smartphone, or as close as you could get. But the company only released it in a few countries, it didn't even make it to Europe. Today, the company decided to get rid of its triple-CEO structure that it has had for quote some time, and placed CEO Jo Seong-jin in charge.

Jo comes from within, and was in charge of the company's home and appliance unit since 2013. Jo has a proven track record, as he helped boost the company's operating profit by 25% last year. The interesting bit here, is that LG Electronic's mobile chief, Cho Juno will still have that role, at least into 2017. Companies make reshuffles like this every once in a while, it's not always due to them underperforming, but to keep things fresh. While LG has had a somewhat off year this year, in the mobile industry, this change was likely bound to happen regardless. But it's also important to remember that the mobile division has posted quarterly losses for the past six quarters, which is actually quite common with Android manufacturers.

With a new CEO in charge of the company, it doesn't mean that we will see immediate changes to the mobile division with the LG G6 and V30 that are expected out next year. These smartphones are likely close to being finalized, and the company is already working on 2018's flagship devices. That is likely when we'll really see the changes that Jo Seong-jin is making, while in charge of LG Electronics. LG is still expected to announce the G6 at Mobile World Congress next year with the V30 coming out in the Fall, as the company has done for the past two years. Right now, the G6 is rumored to be sporting all kinds of bells and whistles to help regain their customers after disappointing LG G5 sales this year.

 

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Alexander Maxham

Section Editor
Alex has written for Androidheadlines since 2012 as Editor of the site and traveled the World to many of the biggest Smartphone and Technology events. Alex has a background in Technology and IT and Deep Passion for Everything Android and Google. His specialties lay in Smartphones of all budgets, Accessories, Home Automation and more. Contact him at [email protected]
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