In the world of smartphones, there's a brand partnership for everyone out there, just waiting to be finalized. We've seen these deals happen countless times before, with a smartphone or a smartphone brand being used to promote movies or movie franchises over the past five years or so. Perhaps most famously has been the promotion of the Xperia smartphones for the James Bond series of films, as well as their use in some of the movies, too. Of course, Samsung did their best last year with their range of Marvel editions of the Galaxy S6 Edge, with the Iron Man edition being most sought after, indeed. Now, Huawei's Honor brand is partnering with Ubisoft as well as Twentieth Century Fox to become the official partner of the upcoming Assassin's Creed movie.
The partnership sees Honor offering up their users an exclusive and official Assassin's Creed theme, which will run on devices running the EMUI 4 version of the software, and is available as a free download from the Themes app on the device. As you might expect, such a theme features icons that Assassin's Creed fans will see as familiar, as well as lots of different wallpapers that help promote the movie. There's also a fun little quiz that fans of the franchise can take a look at on the Honor website, and once they've taken the 10 question quiz, they'll be given the option to enter a prize draw that Honor is doing for the film. There are 5 Honor 8 devices up for grabs, 10 Honor 5C devices and 25 Honor selfie sticks up for grabs. It doesn't sound like a huge giveaway, but given that Honor is a firm that keeps its prices low, they probably don't have the same sort of budget as someone like Samsung does for this sort of thing.
As for the movie, it's launching in theaters this week in the United States on December 14th, but those in the UK will have to wait until New Year's Day, January 1st 2017, for whatever reason. Right now, it appears as though this partnership is only live in the UK, but the Honor 8 and other Honor devices are available to purchase all over Europe as well as in the US, so it might just be a matter of time before the partnership goes live in those regions.