Over the course of this year, Facebook introduced a plethora of new features aimed at users interested in enhancing their photos and videos. Today, the social media giant debuted another similar functionality called the Camera Effects Platform. The basic idea of this new tool is to allow users to create custom profile frames for their photos. In addition to individuals on Facebook, the Camera Effects Platform is also compatible with Facebook Pages, meaning that their owners can create custom profile frames for users.
For now, the Camera Effects Platform is available to creators in the United Kingdom, Ireland, Mexico, Taiwan, and Colombia. As the Menlo Park-based company explained to TechCrunch earlier this week, natives of these countries are statistically using Facebook profile frames the most, which is why the social media giant chose these markets for testing its latest feature. As for Ireland in particular, Facebook is still testing its "new camera" in this market. In fact, the said camera serves as a basis for the Camera Effects Platform. The company confirmed more features will be added to this camera before the functionality rolls out worldwide. No further information has been given, but it's reasonable to presume that Facebook's latest in-app camera will be available globally by spring. All in all, it remains to be seen whether users will be as enthusiastic about these new multimedia editing features as Facebook apparently is.