Last week, AT&T debuted DIRECTV NOW, its latest video streaming service powered by DIRECTV, a company which the second largest wireless carrier in the United States acquired last year. As the service starts at $35 per month, it's been gaining some traction, especially since AT&T is offering a 7-day trial period during which you can check out the service for yourself free of charge. Now, the Dallas-based company would obviously prefer you keep paying for DIRECTV NOW after your trial period is over, so it's not surprising that it's looking to add more features to the service as quickly as possible. Speaking of which, DIRECTV NOW just debuted a 72-hour rewind functionality. As the name suggests, this feature allows you to rewind TV programming by up to 72 hours. If you're prone to missing your favorite shows, you'll certainly find the new functionality useful.
Unfortunately, the 72-hour rewind isn't available for all networks offered by DIRECTV NOW, but on the bright side, most major names like NBC, MTV, FOX, Comedy Central, History, and TNT are supported. For the full list of supported networks, click on the source link below. Now, if you want to try to rewind your DIRECTV NOW programming, you should be able to do so as of this morning. More specifically, after you open the DIRECTV NOW app on your device of choice, navigate to the Guide menu and click or tap on a channel that supports this feature. From the following menu, select the "72 Hour Rewind" option and specify for how long you'd like to rewind the channel you've picked.
While this is not a major addition to DIRECTV NOW by any means, being able to catch up on up to three days of missed programming is certainly a convenient option to have. So, while most users probably won't decide to subscribe to AT&T's latest video streaming service solely due to this functionality, all little details count and add up to the overall user experience. If AT&T can continue adding useful new features to DIRECTV NOW on a regular basis, the second largest carrier in the US will certainly earn some goodwill from consumers.